In my first season with the Iowa Heartlanders, I focused heavily on social media and communications, creating graphics and videos for digital platforms, writing press releases and game recaps, and supporting in-game activations. Building on that foundation, my second season has expanded into a broader marketing role where I design creative assets not only for social media but also for email, ticket promotions, billboards, and in-arena displays. I’ve taken on additional responsibilities such as developing content calendars, assisting with the launch of the team store through product photography and retail graphics, and tracking performance metrics to enhance fan engagement and community connection.
